Professional verbatim coding services for leading researchers

We understand how important it is to capture the meaning of open-ended responses across the market research and insights domain. Our verbatim coding services transform raw, unstructured data into meaningful insights. With a team of industry-specialised linguists and coders, we ensure that every response is categorised accurately. Get a clear picture of your audience’s sentiments in over 150 languagesBook a free consultation today and elevate your work to its highest quality.

We’ve worked with

Ipsos, Kantar, Netflix, TikTok, and Microsoft logo

Why our verbatim coding services are essential to your insights

Open-ended responses in surveys provide a goldmine of qualitative data. However, analysing this data can be challenging. We can help you categorise these responses, turning qualitative data into quantifiable insights. When you work with us, you secure a partnership prioritising accuracy and depth of understanding.

Transforming words into insights

Verbatim survey answers, while rich in information, require meticulous handling to extract meaningful insights. Our multilingual coders delve deep into your responses, categorising them into predefined themes or codes. This structured approach ensures that you capture a diverse and comprehensive analysis.

Unwavering commitment to accuracy

Our dedicated team of market research linguists code each of your verbatim responses with the utmost precision. We understand the nuances of language and the importance of context, ensuring that each code truly represents the sentiment of the respondent.

Dedicated account and project management

Every client is assigned a dedicated account and project manager, ensuring a seamless experience from start to finish and personalised attention to your specific needs. You can have as much or as little control as you need and be confident that we can handle any additional requirements or challenges.

Why researchers love to work with us

Depth of understanding

We offer project managers and linguists specialising in market research methods, as well as your preferred languages and industry niche.

Data confidentiality

Your data is invaluable. As an ISO 27001-certified organisation, we guarantee your data’s confidentiality and security.

Efficient turnaround times

Our perfect blend of machine technology and human expertise ensures timely delivery without compromising quality.

Cost-effective excellence

Achieving top-tier quality doesn’t necessitate a hefty budget. Our competitive rates ensure you receive unparalleled services without financial strain.

Tailored to your needs

Every research project is unique, and we treat it as such. We invest time in understanding your requirements, ensuring a customised coding solution that aligns perfectly with your research objectives.

Our client onboarding process

How do our verbatim coding services work?

Step 1

Book your no-obligation consultation

Every project starts with clarity. Begin with our complimentary consultation, where our team grasps your research objectives and the nature of the data. Following this, we’ll connect you with dedicated project and account managers for a streamlined experience.

Step 2

We match you with your coding experts

Your data deserves the best. After onboarding, we’ll align you with the ideal market research linguists and coders. We’ll provide accurate and meaningful codes for your responses on time and within budget.

Step 3

Delivery and ongoing support

Once our team has processed your data, we provide you with the categorised responses, ensuring they align with your expectations. We’re on hand to make the necessary changes and fulfil your specific needs if any modifications are required.

Market research illustration

Guaranteed confidentiality and security for any sized project

We can provide a secure, impartial and confidential service. We are ISO 9001 (quality management) and ISO 27001 (information security) certified, underpinning our goal to strive for the highest quality of work produced.

Don’t just hear it from us.
Listen to what our clients have to say…

Employee using a headset

Verbatim coding FAQs

Our expert coders undergo rigorous training and use advanced methodologies to ensure each response is categorised correctly. Coupled with our ISO 9001 certification, we adhere to strict regular quality checks and peer reviews to further enhance the precision of our coding process.

We take data confidentiality seriously. Being ISO 27001-certified, we adhere to stringent data protection protocols. All our coders and staff sign confidentiality agreements, ensuring your research data remains secure throughout the coding process.

Our multilingual coders excel in data categorisation, blending linguistic expertise with cultural understanding. This approach accurately captures every response’s essence, irrespective of language or cultural context.

Absolutely. We understand the time-sensitive nature of market research. We’ve equipped our team to handle large datasets efficiently without compromising coding quality.