Visit most countries and you’ll find tour guides, from London’s open-top busses showing visitors the Big Ben and Buckingham Palace to guide tours around the Taj Mahal in India. But the likelihood of having over 30 languages to choose from is rare to nil.
Visit the Singapore Tourist Board, however, and you have a massive choice of guides who can communicate in a dizzying number of languages:
Add to all these languages the fact that you can choose guides with specialist knowledge of arts, architecture, food, heritage, nature, specialist interests and even taxis.
The Singapore Tourist Board’s investment in professional guides who can speak to visitors in their own language demonstrates the country’s commitment to not only tourism but inward investment. Anyone looking to invest in a country will of course visit first. And what will make that visit more comfortable and worthwhile than someone who can show you around and speak your language?
It’s no coincidence that Singapore has in the past been, and continues to be, a major player in international trade and business when it embraces other cultures and languages as much as it does. Countries wanting to embrace foreign visitors and investment could do a lot worse than taking note of what’s happening in Singapore.
It’s for this reason that we opened our first non-UK office offering translation services in Singapore. Singapore is a hub for international companies and translation is a vital component. We’re already helping lots of businesses with their translation requirements in Singapore since opening earlier in 2011.
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