The mantra goes in Search Engine Optimisation (SEO) that “content is king”, and the more unique targeted content the better. Another SEO tactic is to have good video content on your pages too, as this drives traffic and keeps people on the site for longer while they watch the video clips. It’s common sense when you think about it.
The downside to a video is that the words spoken in the clips can’t be searched, or crawled by search engines such as Google. This means that all your lovely content is essentially trapped in your video.
Of course it would. And there’s one surefire way to do that – professional video transcription.
Having every word transcribed and placed on the same page as your video means that should someone search for keywords used in the video, they’ve got a better chance of finding your page.
SEOMoz is one of the world’s leading SEO organisations and uses video transcription each week in its Whiteboard Friday video, which is watched by thousands around the word.
In this Whiteboard Friday, for example, the video lasts 12 minutes approximately and the word count of the transcription is 2,207 words. All that targeted content is jammed full of the keywords and phrases that SEOMoz are targeting to get more visitors to their site.
Another great example is TED Talks: not only do they provide a transcript for each video, but TED Talks make theirs an interactive transcript which allows the visitor to jump to specific sections of the video.
In this ten-minute TED Talks video, Patricia Ryan: Don’t insist on English!, the transcription contains 1,378 words, many of which are keywords contained in the video.
We can easily help you unleash the SEO benefits of your website’s videos, which can help your web pages jump up in the search-engine rankings. Just send us the link to your video and we’ll do the rest.
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