English is by far the most spoken language in the United States of America, but it is just one of over 300 languages you can hear in this huge melting pot.
Diversity is what makes the USA a strong nation, a world power. The Pilgrims first went to America to escape persecution, and 100 years later the Founding Fathers declared that every American had the right to life, liberty and the pursuit of happiness. Since then, cultures and languages from all over the globe have met there and learnt to coexist. It’s the world in one country.
As a company, Coca Cola recognises the power of diversity, and have used it to great effect in their advertising. The ‘Share a coke’ campaign brought together millions of people, beginning first in Australia and then spreading out across many other countries. Similarly, Coke’s ‘Small World Machines‘ campaign created ‘a simple moment of connection’ between India and Pakistan, two countries separated by a persistent conflict.
Most recently, Coca Cola targeted their message of cultural and linguistic connectivity at one country in particular, the United States of America, with their ‘It’s Beautiful’ SuperBowl commercial. The USA’s diversity of language and culture deserves to be celebrated by everybody, and so Coke gathered several young American girls and asked all of them to sing ‘America the Beautiful’ in their heritage language. These girls are all very different from one another, yet they all have one thing in common: they are all proud to be American.
“The message that we’re sending through this video is so beautiful: we are all the same. We just have different backgrounds, but that’s ok. We’re all Americans and we can come together to make change.”Susmitha, singing America the beautiful in Hindi.
Watch the result of their collaboration, we think it’s pretty awesome.
As a professional language services provider, Global Lingo is keen on everything related to languages. Therefore, we salute Coca Cola’s initiative, and consider it a great example of a brand celebrating language.
© 2018 Global Lingo Ltd. All rights reserved.