The hosting the Olympic Games is one of the most prestigious honours for any city. Tokyo won this honour for the second time. Hosts in the 1964 Games, 2020 will now make Tokyo the first Asian city to host the Olympics twice.
Tokyo bills itself as a safe pair of hands in uncertain times; this is clearly what the Olympic Committee wanted this time around. Even concerns over radiation spikes and fresh toxic water leaks at the Fukushima nuclear power plant could not derail Japan’s bid. Having hosted the Olympics before, the city is certainly up to the task.
Tokyo is clean, safe and, most of all, it has the efficiency and infrastructure to take on the logistical hurdles of running one of the most spectacular sporting events in the world.
Instead of building entirely new venues, they plan to reuse existing structures by renovating them. All these existing venues are situated in the ‘Heritage Zone’, which celebrates the 1964 Games. The new landmark National Stadium will be built in the same zone. Japan already has one the most efficient public transport systems in the world, so there won’t be much need for new train and bus lines.
When the Tokyo Games begin, more than 25 sports will be played by competitors from more than 200 countries. As well as the athletes, trainers and supporters, the world’s media will also descend on Japan. Getting all of these different cultures and languages to the right place at the right time as well as showing Tokyo off in the best light possible will mean that language will be a key component to ensuring the Tokyo Olympics run smoothly.
The Olympics in London and the upcoming Games in Brazil have sparked huge investment in both countries economies, and the Tokyo games will be no different. Unlike London and Brazil, however, Tokyo presents a much higher linguistic and cultural challenge for businesses looking to make the most of the Olympics. It really won’t be good enough to push translation to the sidelines as Japanese is so different from western languages in structure. If you’re looking to make the most of the Tokyo Olympics for your businesses you really need to use professional linguists, and of course Global Lingo are more than happy to help you.
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