With more than eight million citizens, London is one of the most linguistically diverse cities in the world. Every day, at least 300 different languages can be heard on the streets of London. According to the latest census, more than two million of the inhabitants of the metropolitan area were born outside the UK.
London may be one of the leading business capitals of the world, along with New York, Berlin, Tokyo and the rest, but if businesses based out of the city don’t take into account the cultural and linguistic diversity of their global customers, then they could be losing out on a huge revenue stream.
How can a business overcome these issues?
One first step businesses can take is to translate their website and marketing materials. Retail businesses, but also law firms, financial services providers and even those in the manufacturing industry find that their translated website adds value to their business.
Resent research shows that online shoppers are more likely to purchase from websites in their own language, and almost half of European internet users feel they are missing interesting information because web pages are not in a language that they understand. You can read more about that in this PDF.
It’s very easy to think that, once you’ve translated your marketing materials, you don’t need to use language services any more. Marketing materials are often followed by legal documents, such as contracts, purchase orders etc. There will probably be some form of customer service required too. This is where translation services can help you make the most of business opportunities abroad.
If you’re based in London and translation services can help your business then get in touch. The team at our London office will be more than happy to help you make the most of your translations.
Our teams of professional translators can translate any type of document, from a simple brochure to a whole website and everything in between. The vast array of specialists translators we have means that we can translate into or from any language, and because all our translators are native speakers you can be sure that every translation will be perfect every time.
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