Starting from around the year 1980, the English language began losing ground to other languages in the United States of America. That year there were 4.6 million children who spoke a language other than English. By 1990 the figure was 6.3 million and by 2000 the figure had dramatically risen to 9.7 million according to figures from the U.S. Census Bureau.
In the year 2011, from a total population of over 290 million people of five-years and older, 21% spoke a language other than English at home. Of those, 62% spoke Spanish or Spanish Creole. Other languages spreading throughout the U.S. include German, French, Chinese, Vietnamese and Korean. By 2011, 381 languages were known to be in regular use in the United States.
This growth in foreign languages means only one thing:
With so many different languages used in North America, ignoring them would be ill-advised for any business wanting to successfully enter the market. You could miss out on a potential customer-base of millions by simply not considering the importance of non-English speakers.
The team at Global Lingo can help you select the correct languages to enter the American market. Our Project Managers have a lot of experience matching the right linguists to the right markets, and can advise you on how best to approach the melting pot of languages in the States.
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