INSEAD is one of the world’s leading and largest graduate business schools, offering participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and Middle East (Abu Dhabi), and alliances with top institutions, INSEAD’s business education and research spans around the globe. Their 148 renowned faculty members from 40 countries inspire more than 1,300 students in their degree and PhD programmes. In addition, more than 9,500 executives participate in INSEAD’s executive education programmes each year.

INSEAD

Solution

INSEAD are a steadily growing client of Global Lingo, and we undertake multiple projects per month.

Global Lingo provide INSEAD with transcripts of video and audio interviews as well as larger full-day events conducted by INSEAD, such as their annual Entrepreneurship Forum, which hosts many distinguished guests and speakers from across the world. The interview transcripts are produced on behalf of INSEAD Knowledge, INSEAD’s expert opinion and management insights portal (http://knowledge.insead.edu/).

Our contacts typically interview INSEAD professors about their work, areas of research or upcoming publications; Global Lingo’s transcripts are used by the INSEAD contacts to then compose a more detailed article on the subject, to be posted to INSEAD Knowledge. As such, the articles are aimed at a practical audience, not an academic one.

Topics of these interviews have been wide-ranging within the area of business, and include academic views on consumer behavior, design, patent and intellectual property, corporate strategy, pricing analytics and more.

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