Social Networking can be a huge time vampire if not done with any purpose or aim in mind.
To make Social Network Marketing effective you should look at it just like you would a physical networking opportunity. First, find the right place to network.
We focus our attention on Linkedin and Twitter, using both to point to areas on our website and blog posts. We also join in conversations where appropriate. This has helped to build us a reputation as experts in the language industry. We’ve made lots of contacts and even won some work. Social Networking goes beyond just the different websites and tools; it’s about marketing yourself and your company in any way that helps.
There are only so many deals you can close on the golf course these days so you need to adapt to survive. Don’t be scared of new technology; use it wisely.