Doing business abroad, but unsure of how to act? Read on… Ever wanted to do business within other countries but find it difficult to create relationships without understanding a new language or culture? Well, here at Global Lingo we may have just the solution to your business woes… but it does involve some acting! When [...]
Andrew Trotter, Managing Director and Founder of Global Lingo, reflects on the changes and developments at the company over 2011 and looks forward to the New Year. New project management system for transcription, translation and interpreting We began the year with the launch of our new project management system, GLOzone. GLOzone is fully up and [...]
With so many celebrations underway, a little forward thinking can go a long way for Western Businesses during the Chinese New Year. Chinese New Year or as it is often known as the Spring Festival, is the most important and widely celebrated public holiday in the Chinese Lunar Calendar. Festivities span across Asia with many [...]
A recent survey by BrightEdge asked Search Engine Marketers “How important will it be to have a marketing solution that can provide global support in 2012 vs 2011?” 72% of respondents said their organisation targets markets in more than one country, while 78% said it will be more or much more important in 2012 to [...]
Christmas may well be over for us in the UK but in Spanish speaking countries the celebrations are far from finished. As one of the most anticipated days of the year for Spanish children, ‘El Dia de los Reyes’ or ‘The Day of the Kings’ is a Spanish and Latin American tradition held on the [...]
Advertising is big business and going global seems to be the dream goal. However, in this era of globalization, we must ask ourselves whether the pursuit of global domination has a price, and if so, is it worth it? The importance of cultural identity Taking a look at Catalonia and specifically the city of Barcelona [...]
Brian Solis just posted about the need to localise your marketing efforts to make your organisation truly global, he pays particular attention to social media campaigns. The world is now a smaller place and no longer can you use a one size fits all mentality to your marketing efforts. It’s a sign that social media [...]
Sometime in 2014 China will import more goods and services than the USA, writes Pam Woodall, Senior Economics Writer for The Economist. For the last few decades the countries previously thought of as poor cousins to the West have begun grabbing their share of the world’s manufacturing production, thanks in a large part to lower [...]
According to Mashable, the Twitter account @sweden has been given to the people of Sweden. A different citizen will have control of the account each week as part of a new project called Curators of Sweden. “No one owns the brand of Sweden more than its people. With this initiative we let them show their [...]
We take client satisfaction very seriously. Transcription, translation and interpreting are very subjective services and the final arbiter of quality is always the end-user. If the final communication can’t be understood then we’ve failed. Huge steps are taken in-house to ensure that defects don’t creep in. This includes our own internal quality-assurance checks on every [...]