I used to work on the agency side of marketing and one of the best things about that job is the creative meetings. Whether they’re internal ones or the more difficult ones with clients, the ideas and arguments come thick and fast. They’re a hotbed of creativity and can give you a great buzz, but there’s always a downside to these meetings for Account Managers.
The poor Account Manager has to somehow get all this creative lightning down into their blue note books and work out who said what, who promised what, what the budgets and deadlines are, and which parts of which concept should be taken forward.
They also have to record the fact that the client hates that particular shade of blue and the fact that you need to run all concepts past at least 40 departments before it can even go the final decision maker. And all that while they are engaging in the small talk essential for a meeting, selecting the biscuits, taking a lead in the discussion of the meeting and probably giving a presentation at the same time.
With all this to do you can see that account managers aren’t making the best use of their time and concentration.
After spending years getting a Marketing Degree, Account Managers are demoted to minute taking and are then tasked with producing the all important Contact Report, usually within 48 hours of the meeting.
A better use of your time
Wouldn’t their time be better spent on actually getting the marketing strategy over, conveying the creative concepts, giving a clear presentation and giving the clients some love and attention? Instead they’re making sure that they capture all the points of the meetings. Wouldn’t it be so much better and more productive if the writing up the minutes of the meeting was left to someone else?
A professional who took minutes for a living, who wouldn’t be actively involved in the meeting but would make an accurate record of what took place? Who’d then write all that up in a nice tidy document, on your word template, and then email it to you in plenty of time for you to check over and then forward to your client extremely quickly, making you and your marketing agency look amazing?
Use a professional so that you can do what you’re best at
I bet you think that doesn’t exist, who on earth would provide that service? Well, that’s where Global Lingo comes to your aid. We’ll help you and your agency become faster, more accurate and more professional, and let you get on with what you really need to do – win more pitches, get more clients and make your agency grow.
We’ll help you however suits you. We can place one of our professional minute takers in your meeting to take all the notes as the meeting happens. Or you can just record the meeting and upload the audio to our FTP site and we’ll work from that. Start actually doing the part of your job you love today – get in touch with Global Lingo and ask us about our professional minute taking services.