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Richard

Why do the English need to speak a foreign language when foreigners all speak English?

January 26, 2012
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Blimey, what a start! This is the headline from The Daily Mail written by David Thomas. David appears to be a man of the world, he is by his own admission multi-lingual, well travelled and he has part Welsh and part Norwegian heritage. So why does he reason that the world should speak only English? [...]

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Global Lingo appointed as language partner to my360plus

January 25, 2012
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We’re proud to announce that Global Lingo has been appointed language and translation partner to my360plus. Simon Walker, director my360plus, explains why Global Lingo was chosen. At my360plus, we’re delighted to have Global Lingo on board as our language and translation services partner. My360plus is an online coaching and development system that collects 360 degree [...]

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English is “Business Serious” in Japan

January 16, 2012
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This great entertaining article on The Tyee demonstrates how the English language is used and turned around in Japan. The Japanese have a great love of the English language but to a native speaker the usage can be a little alarming. However, looked at with a forgiving eye their use of English is quite charming [...]

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Wayne Rooney shows why back translation isn’t always useful

January 12, 2012
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Wayne Rooney was interviewed by La Repubblica, an Italian newspaper. Clearly Mr Rooney can’t speak Italian so the interview was translated into Italian for publication. For some reason the original interview was then ‘back translated’ from this Italian translation and published as the English version of the interview. So far so good you might think. [...]

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A great year for Global Lingo

January 11, 2012
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Andrew Trotter, Managing Director and Founder of Global Lingo, reflects on the changes and developments at the company over 2011 and looks forward to the New Year. New project management system for transcription, translation and interpreting We began the year with the launch of our new project management system, GLOzone. GLOzone is fully up and [...]

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How important is translation support to Search Engine Marketing?

January 7, 2012
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A recent survey by BrightEdge asked Search Engine Marketers “How important will it be to have a marketing solution that can provide global support in 2012 vs 2011?” 72% of respondents said their organisation targets markets in more than one country, while 78% said it will be more or much more important in 2012 to [...]

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Going global by being local

January 4, 2012
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Brian Solis just posted about the need to localise your marketing efforts to make your organisation truly global, he pays particular attention to social media campaigns. The world is now a smaller place and no longer can you use a one size fits all mentality to your marketing efforts. It’s a sign that social media [...]

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China will overtake America as the world’s biggest importer by 2014

December 19, 2011
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Sometime in 2014 China will import more goods and services than the USA, writes Pam Woodall, Senior Economics Writer for The Economist. For the last few decades the countries previously thought of as poor cousins to the West have begun grabbing their share of the world’s manufacturing production, thanks in a large part to lower [...]

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The people of Sweden take over the @Sweden twitter account

December 19, 2011
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According to Mashable, the Twitter account @sweden has been given to the people of Sweden. A different citizen will have control of the account each week as part of a new project called Curators of Sweden. “No one owns the brand of Sweden more than its people. With this initiative we let them show their [...]

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2011 Client satisfaction report

December 15, 2011
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We take client satisfaction very seriously. Transcription, translation and interpreting are very subjective services and the final arbiter of quality is always the end-user. If the final communication can’t be understood then we’ve failed. Huge steps are taken in-house to ensure that defects don’t creep in. This includes our own internal quality-assurance checks on every [...]

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