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Jade

Languages and the London Olympics

April 27, 2012
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With 14,000 athletes from 205 Olympic teams and 170 Paralympic teams taking part, the London 2012 Olympic Games is going to be a test of communication. The official languages of the Olympics are English and French and some have reported that this means announcements and signposts will feature both these languages at the games, which [...]

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Good bye to Global Lingo and on to pastures new…

April 27, 2012
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After three months it’s sadly time to say goodbye, but since joining the team in January as a PR and Marketing intern what have I learnt? What haven’t I learnt! My daily tasks have ranged from reading the news to proofreading colleagues work; reporting what’s hot in Singapore to contacting journalists. I have learnt a [...]

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37 Shakespeare plays in 37 languages

April 26, 2012
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This year the World Shakespeare Festival is taking place as a celebration of all things Shakespeare! In London, Shakespeare’s Globe Theatre will honour the Bard by showing 37 of his plays in 37 languages. This illustrates the extent of influence his work still holds on the world nearly 450 years on. Over 50% of the [...]

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World Book Day focuses on translation

April 25, 2012
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UNESCO chose to focus on the theme of translation during their World Book Day on Monday April 23rd. World Book Day seeks to promote reading and publishing. It was used this year to draw attention to the importance of translation and how it presents the opportunity to access a broader collection of books, allowing for [...]

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Shakespeare, St George and the ZX Spectrum

April 23, 2012
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Today is St George’s Day, Shakespeare’s birthday and the anniversary of the ZX Spectrum! The 23rd of April is celebrated as St Georges Day in England. It is thought to be William Shakespeare’s birthday as well, on the same day as he died 52 years later, and the day also marks the 30th anniversary of the [...]

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Which languages work best for Twitter?

April 20, 2012
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For example, a 78-character long tweet in English could be as short as only 24 characters in Chinese. Concise languages make for excellent microblogging This makes Chinese ideal! Twitter, along with other microblogs, restricts users to write their messages in 140 characters or less. Consequently some languages seemingly fit better than others into the concept [...]

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Swedish hens and trying to banish gender

April 19, 2012
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A recent article by Slate discusses how many people in Sweden are trying to banish gender in language to minimise gender stereotyping. The idea is to replace the pronouns han and hon, “he” and “she”, with a single pronoun, hen. However, The Economist disagrees; they suggest there is just a small movement striving towards language [...]

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Linguistic misunderstanding in important situations

April 18, 2012
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Figures show that only 48 of Britain’s 1,900 diplomats have an ‘extensive’ grasp of the language used in the country where they are based. These 48 diplomats receive a bonus on their salary as they are able to communicate fluently. This means that there are 1,852 diplomats who are not proficient enough in another language, [...]

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Mandarin the language of luxury

April 18, 2012
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Luxury retailers in America are adapting their stores and sharing hospitality with visiting Chinese tourists. Chinese visitors spend more cash in the US than those from any other country, an average of $2,000 more each visitor! Europe and the US offer extravagance with a smaller price tag The reason so much money is being dropped on [...]

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Happy Thai, Laos and Cambodian New Year!

April 16, 2012
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This week marks the coming of the New Year for many Southeast Asian countries who welcome in the New Year traditionally in April instead of January. The celebrations take place around the 13-16th of April and sometimes last up to a week. Each country has their own traditions and there are many spiritual and religious [...]

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