February 2012

Esperanto is the world’s most widely spoken international auxiliary language; basically, it’s a language which has been created to provide communication between two people who do not share a common language. It was invented by L. L. Zamenhof who dreamed of a politically neutral language which is easy to learn and he hoped it would [...]

A British couple recently wrote to The Sofia Echo to highlight offensive language used on a Bulgarian-language website, but what transpired was a cautionary tale in using machine translation. It wasn’t the language used on the website which was at fault, it was the Google Translation tool used by the couple to translate from Bulgarian [...]

At Global Lingo we use social media a lot. You’ll find us on LinkedIn, Twitter, Facebook, and Google+. We chat, engage and of course promote our translation, interpreting and transcription services. But, networking on the Internet is only so much use, things really start to happen when those virtual connections become really life connections. So [...]

I’ve been a student of marketing since before I can remember, not a full time student you understand. But I remember as a child looking at advertising and wondering why certain things worked while others failed. Later in life when I made marketing my career, I was pointed in the direction of David Ogilvy, by [...]